This is an effort to convince the man at whom the advertising is aimed to consider clothing his whole family from their offerings. Interestingly enough, they apparently don't hope to get him to convince his wife, as only the daughter is shown.
The illustrations in this series, made by Herbert Paus for the Hart Schaffner & Marx clothing company, demonstrate his bold and graphic style. They also convey a feeling for the mood and ambitions of the well-dressed man in the early 1920s.
Herbert Andrew Paus (1880-1946) was a noted American illustrator working in the first decades of the 20th century. He both created posters himself and supervised other artists to help the war effort during World War I. He also illustrated books and painted cover art for magazines such as Colliers, Ladies' Home Journal and Pictorial Review.
Our blank notecards are custom printed at our location in Seattle, WA. They come bagged with an envelope. We love illustration art from old children's books and early, printed ephemera. These cards reflect this interest in bringing delightful art back to life.