"Best Quotations from Steve Jobs on Technology and Creativity. The Little Red Book, Quotations From Chairman Jobs contains the essence of the Apple founder's thoughts on business, innovation and life in his own words. One of the great entrepreneurs and business leaders of the 20th century, Steve Jobs' thoughts on technology, design and even death, are invaluable to understanding not only the computer revolution but the very nature of creative endeavor itself. ""We are here to put a dent in the universe. Otherwise why else even be here?"" - Steve Jobs"